Marketing Manager – Baltimore, Maryland

Back 4 Good – Your future in Baltimore is currently working with a leading employer in the Baltimore region to recruit experienced Marketing Managers to join a dynamic and fast-growing organisation. This is an excellent opportunity for ambitious marketing professionals who want to play a central role in shaping brand strategy, driving business growth, and leading innovative marketing campaigns across multiple platforms.

As a Marketing Manager, you will work closely with senior leadership, sales teams, and external partners to develop and implement comprehensive marketing strategies that strengthen brand awareness, generate new business opportunities, and support long-term commercial objectives. You will oversee the planning and execution of integrated marketing campaigns, manage annual marketing budgets, analyse campaign performance, and identify new opportunities to enhance customer engagement and market share.

The successful candidate will be responsible for coordinating advertising initiatives, digital marketing activities, public relations, promotional events, and content development while ensuring brand consistency across all communications. You will also monitor industry trends, competitor activity, and emerging technologies to ensure the organisation remains at the forefront of its sector.

Qualifications and Experience

• Bachelor’s degree in Marketing, Business, Communications or a related discipline.
• Minimum of 3 years’ experience in a marketing management or senior marketing role.
• Experience within the tourism, hospitality, or service industries would be an advantage.
• Strong understanding of branding, brand management, and corporate communications.
• Excellent knowledge of digital marketing, social media strategy, SEO, PPC, email marketing, and content marketing.
• Experience developing and managing marketing budgets and measuring return on investment.
• Outstanding communication, presentation, and project management skills.
• Strong analytical ability with experience using marketing analytics and reporting tools.
• Creative thinker with the ability to deliver innovative marketing solutions.
• Ability to build effective working relationships across departments and with external stakeholders.

This role offers an attractive salary and benefits package together with genuine opportunities for career progression within a highly respected organisation.